Does you advertising account has an untapped potential just waiting to shine? Whether you've worked with an agency in the past, have someone currently managing the account or takes more of a DIY approach whenever you have a campaign to promote, this service will help your account get to the next level!
Our comprehensive audit was designed to enhance your advertising strategy and allow you to unlock the full potential of your Google Ads or Facebook Ads account. Our expert team meticulously analyzes every aspect of your account, identifying inefficiencies, optimization opportunities, and providing invaluable insights and recommendations to fine-tune your campaigns for peak performance.
The Process
What we will work on:
Often overlooked, the account settings encompass important configurations and preferences that dictate how your advertising campaigns are managed and displayed. We will review access, permissions, currency, language preferences, ad rotation settings, connected accounts, and more!
We will evaluate how well the ads account is structured, including the organization and naming convention of campaigns, ad groups, ads, and the selected keywords (for Google Ads accounts).
The number one issue across all accounts! We will verify that tracking is properly set up to record valuable actions and events such as form submissions, purchases, button clicks or phone calls, and check that conversions are being accurately attributed to your ads.
Then it's time to evaluate campaign settings, keyword selection (for Google Ads), extension utilization (for Google Ads), bid strategy and targeting settings to pinpoint areas for optimization, ensuring your advertising endeavours align seamlessly with your goals for maximum effectiveness.
What you get
A thorough evaluation of your business' existing Google Ads OR Facebook Ads account (chosen when you schedule the audit) and its overall performance to date. The valuable insights will be presented in a PDF document and will include actionable recommendations.
Additionally, you will receive a short, recorded screen share that will walk you through the findings of the audit. This is a great pulse-check on your account's strengths and weaknesses.
What you don't get
This service is an audit on ONE ad account—Facebook Ads or Google Ads. We will NOT perform any optimization nor directly implement any of our account/campaign recommendations.
